Marketing derives from the Latin word, Mercatus, meaning marketplace or merchant. The contemporary definition of 'marketing' that first appeared in dictionaries dating 1897 is a process of moving goods from producer to consumer, emphasizing sales and advertising. Zara-swot-analysis Background of Marketing In this article, you shall be looking at the analysis of the BCG matrix in marketing. It is a two-by-two matrix that arranges a company's goods and services wherein each quadrant gets categorized as poor or good performance based on its market share and growth rate. The BCG Matrix is a famous portfolio analysis methodology. It is predicated on the same premise that increased marketing investment will increase market share. As a result, it is also famous as the Growth/Share matrix. This framework is commonly used for corporate growth by enterprises and corporations. This business model helps companies analyze their business units (i.e., product lines) or other money entities depending on their profitability level. The Boston Consulting Group pioneered it in 1970 and brought out the BCG revenue matrix. In a four-square matrix, the BCG matrix in marketing depicts a company's offers, with the y-axis indicating market growth and the x-axis representing market share. The Boston Consulting Group growth-share matrix, or BCG for short, is a planning tool that employs graphical representations of a business's goods and services to assist the organization in deciding what to maintain, sell, or spend more in.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |